Case Study

Introduction

International Sentia School is located on To Huu Street, Tu Liem District, Ha Noi. The school enrols students yearly with the quality of education in international standards. Sentia School has been a long term project undertaken by Koala House Education. Over fifteen years of operation,  Koala House earned an excellent reputation, mainly through the approval of parents, Koala House’s students display initiative and curiosity in their learning, and independent, caring and respectful.

Background

The fierce competition within international schools and the difficult of enrolment.

Aim

Increasing the recognition for the brand and rise the number of students in 2019s.

Our suggestion

Advertising through running banners on online newspapers, using GDN and ADX for the number of clicks and the list of the chosen newspapers should be selected carefully.

Introduction
The birth and extensive development of the fresh and clean milk brand-TH True Milk from the last of 2010 till the present, which has been seen as a notable phenomenon in Vietnamese milk market.

Background

Nevertheless, while  unsanitary food-related problem that has been raising up a significant qualm for consumers, many milk brands, initially mention about the story of clean milk in their media and advertising campaigns. The question is What TH True Milk need to do to maintain and reinforce their number one position about clean milk in consumers’ mind?

Aim
Continuing to confirm the brand value and position as well as remind it to Vietnamese consumers in deep and wide approaches

Our suggestion

Basing on TH True milk’s request, we launched the effective media campaign for this brand focusing on golden time, was distributed with reasonable frequency to raise customers’ awareness with company image and messages.

Introduction

Being known as the pioneer in “Body Jet 3” technology-painless, non narcotic, non taking time from recovery with a team of famous and high skilled doctors, Siam Thailand Cosmetic Surgery Centre is operating with two salons in HaNoi and Ho Chi Minh.

Background

Liposuction market is more and more competitive, so Siam ThaiLand needs to shape up themselves and strengthen their position on the market.

Aim

Confirming Siam ThaiLand as the best choice.

Our Suggestion

Optimizing the use of website, forum seeding,  hotpage, viral clip, PR.

Forum seeding will be focused on the topic discussion of service quality and the brand reputation, to create and use the effect of words of mouth through popular websites such as Webtretho and Lamchame. In additional, content marketing about Siam ThaiLand  and their unique technology are released on various online newspapers where women are the main viewers and readers. Clip viral on Webtretho reaches more than 6k views, followed by million of sharing times on social networks.

Introduction

Neva group holds a series of big brands such as Nevada beauty salon, Nevada dental clinic, and fashion. It is worth noting that Nevada has been seen as one of the biggest medical weight loss centers in Vietnam. Nevada beauty salon is also the only one awarded Golden Record Award Asian Pacific & Medical Spa. With 8 dental clinics (6 of them in Ha Noi and Ho Chi Minh city), Nevada is equipped with modern technology and facilities that meet customers’ requires about reputation and safety.

Backgroud
While the demand for losing weight and dental care is more and more popular, the fierce competition within beauty brands impact significantly on their revenue at the end.

Aim
Increasing Nevada’ value and strengthening their’ reputation for the best weight losing technology. Nevada dental clinic-the best brand in VietNam.

Our suggestion
Sponsoring for the VTV3 Morning Café channel

Introduction
Cai Lan Oils and Fats Industries Company (CALOFIC) is a joint venture between Vietnam Vegetable Oils Industry Corporation (VOCARIMEX), under Ministry of Industry and Trade and Wilmar Group, Singapore.

Aim

For every product, every campaign, CALOFIC tends to put different purposes for its agencies. However, the only common target is always oriented in the brand’s popularity coupled with the demand for pointing exactly target objects in order to transfer its every product’s spirits, messages through particular campaigns and in different periods.

Our suggestion
Establishing a media plan which is able to transfer correctly every product’s spirits, messages, every campaign and period on Television.